A Study Of The Impact Of A Radio Program On Residents In Nigeria

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ABSTRACT

This study examines the impact of freedom radio programme “KOWANE GAUTA” on the residence of tudun wada “YAW LILO” the main objective is to find out the level of listenership of the programme among the residence of tudun wada yan lilo. What is the impact of the programme “KOWANE GAUTA” on the residence of tudun wada yan lilo? Does freedom radio programmed create political awareness among the residence? Quantitative research methodology was adopted, survey method was used.

using the simple random sampling. 100 questionnaires were administered and d94 were filled and returned by the respondents. The result was analysed and presented in table based in percentages and frequency distribution. Findings revealed that majority of the respondent listen to the programme for various reasons which includes, educating, information and enlighten ment. The study concludes that the pogramme “KOWANE GAUTA” has positive impact on the resident. The study recommends that the producer of the programme should give room for listeners to view out their minds.

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

The idea of establishing radio as any other mass medium is to educate, entertain, inform, and socialize ht people. H emphasis largely has to do with creating awareness, surveillance of the environment an correlation of the part of the society in responding to its environment and the transmission of cultural heritage (McQuil, 1998).

It also help in providing individual ward relaxation and reduction of tension, which makes it easier for people to cope with real life problems and for societies to avoid breakdown (MENDELSON, 1966) that radio has had a tremendous social impact, affecting attitudes and behaviors is undeniable.

In recognition of the unique nature of radio n term of simplicity, wider coverage bringing the world to those who cannot read, it’s immediacy (McLeish, 1978), it transmission in various local languages (Moemeka, 1981) as well as it contribution to the development of a nation, it is still the most incridable source of news and enlightened in most part of Africa (Okigbo 1999).

This made radio one of the most appropriate means of communication in any society beating literacy barriers (Moemeka 1981) in addition radio has that personal touch that lends urgency which one person elicits responses from another person by the use of symbols (Hall 1968). In radio programme, the communicator if far more opt to be a group then an individual. He is almost always a member of large group.

The guidance are made u of people who are different from each other. In a great many respect these difference may be social, educational economic, psychological, culture, ethical, religions, political, physical or intellectual. This wide diversity of backgrounds, skills, attitudes produces problem for radio programmers.

Hence, the subject matter of this work, IMPACT OF FREEDOM RADO PROGRAM “KOWANE GAUTA ON RESIDENT OF TUDUN WADA KADUNA”. Ht success of any communication is determined by response behavior of listener. The contribution a radio programme can make in behavior or attitude change depends largely on the content of the message.

In the 1930s, when media were well developed in the developed countries, they were credited with considerable power to shape opinion and belied change habit of life, mould behavior activity more or less according to the will of those who could control the media content (McQuil 1993).

Over time, this assumption was dated, researchers in media effects subsequently indicated that there are intervening variable relating to and from personal contact and social environment that affect the influence of media in attitudes and behavior change (McQuil 1993) providing a radio programme is a mixture of the ideal and the expedient (chester, et at 1978).

Thus, the program must have the ability to capture t he minds eye of the audience. The producer has to understand the people and the community he is directing the program to. By this, we can produce a programme that his audience can feel it might help them in taking decision about their life.

1.2     RESEARCH QUESTIONS

1. Are resident of Tudun Wada aware of the programme “kowane Gauta”

2. What is the level of listenership of the programme among the resident of Tudun Wada.

3. What is the impact of the programme on the resident of Tudun Wada Kaduna

4. How does the programme increase the political awareness of the resident of Tudun Wada.

5. How frequent des the residents of Tudun Wada listen to the programme of freedom FM.

1.3     SIGNIFICANCE OF THE STUDY

Like every research work, this study sought to add to the existing knowledge. The study will serve as a contribution to the literature role of mass media in informing and enlightened the general public. The research also intends to fill the vacuum created by previous works on the issues of radio programme perception and attitude change and it consequences for producer and programmers.

It also intend to break new ground by coming out with a very comprehensive, critical and unique work by seeking to know variables relating to intervention in the perception of media content.

However, it is therefore hoped that this study will be of benefit to the students of journalism and mass communication on one hand and programme producer on the other. The recommendation from the study will provide a framework for awareness to the mass media on how such a programme could enhance and also enlightened the people with regard to how it designed and package to research a specific target audience as the case of Tudun Wada Kaduna.

1.4     SCOPE OF STUDY

This research work will be delimited to the impact of the program “Kowane Gauta” on Tudun Wada “Yan Lilo” people of Kaduna State which has been chosen as the research population.

1.5     OBJECTIVES OF THE STUDY

1. To determine if the resident of Tudun Wada are aware of the programme “Kowane Gauta”.

2. To determine the level of listenership of the programme among the resident of Tudun Wada.

3. To determine how Tudun Wada resident perceive the programme

4. To determine the impact of the programme “Kowane Gauta” on the resident of Tudun Wada.

5. To find out how the programme affect the attitudes and behaviors of the resident of Tudun Wada.

1.6     DEFINITION OF KEY TERMS

The following are operational definition of turns that are important to this study.

1. Mass Medium: this refers to a means through which information action is disseminated to influence the ideas of environs number of people.

2. Media: this is a means of communication like Radio, T.V newspaper of interpersonal group

3. Messages: this is the content of a programme, what the communicator wants his audience to perceive.

4. Listenership: the act of paying attention to a particular programme.

5. Credibility: credibility in this study means how true or reliable information is regarded by the listeners.

6. Opinion: in this study means opinion refer to the judgment or view not necessarily based on fact or knowledge.

7. Timing: in this study means a particular time or scheduled time is being broadcast.

8. Awareness: this is to inform people about the existence and nature of something. In this context, it is referred o the target audience.

9. Audience: those whom a programme is designed for e.g youth, man, woman, adult.

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