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An Examination Of Impact Of Strategic Planning On Sales Promotion

Download complete project materials on An Examination Of Impact Of Strategic Planning On Sales Promotion from chapter one to chapter five with references

This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling  Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performance of company is against the tentative hypothesis. 

It was concluded that truly the an examination of impact of strategic planning on sales promotion is good and is compulsory in a company or an organization for them not to lack behind. Recommendations were made to ensure that companies especially Nigeria bottling company. Focus their attention of the top management level. Middle and lower management on strategic planning as this will boast the company’s performance.


In this topic emphasis can be on impact of strategic planning on business growth to the achievement of basic objective.

In the course of investigation, was discovered that planning is important, relevant and advantageous on the growth of an organization strategic planning serves as the way of meeting up a mission been set a side, it is the guide line of a business success. It gives a guide line of meeting up a specific target.

In order to shed light on the above point s, the research work will be divided into five chapters.

Chapter one of  the research work will be mainly for introduction of the study,  background of the study, statement of the problem. Objective of the study, importance of the study, scope and limitation of the study and research methodology.

Chapter two of the research work will be mainly for literature review of the study, the nature and scope of sales promotion, the promotion strategies, sales promotion, forms sales promotion, promotional mix ingredients and situation analysis.

Chapter three of the research work will be mainly for describes the methods used for data collection, presentation and analysis of the data.

Chapter four of the research work will be mainly for the historical background of Nigeria bottling company plc, analysis of  data is also done and presented in this chapter.

Chapter five of  the  research work mainly deals with summary of finding, conclusion, recommendation.


Title page






Table of content



1.1Background of the Study

1.2Statement of the Problem

1.3Objective of the Study

1.4Importance of the Study

1.5Scope and Limitation of the Study


2.0 Literature Review

2.1 The Nature and Scope of Sales Promotion

2.2 The Promotion Strategies

2.3 Sales Promotion Planning

2.4 Co-ordinating the Promotion Plan

2.5 The Targets of Sales Promotion

2.6 Forms of Sales Promotion

2.7 Promotional Mix Ingredients


3.0 Research Methodology

3.1 Research Population and Sample Size

Sampling Method

3.3 Data Collection Method

3.4 Presentation and Analysis Technique


4.0 Presentation and Analysis of Data

4.1 Historical Background of Case Study

4.2 data presentation analysis

4.3 test of hypothesis

4.4 discussion of result


5.0 Summary, Conclusion, and Recommendation

5.1            Summary of findings

5.2            Conclusion

5.3            Recommendation

5.4            Bibliography

5.5            References

5.6            Appendix – Questionnaire



Planning is the first of serves of function that managers perform.

It entails a material picture of what the organization should achieve, when it should be achieved who is to ensure its achieved and how the objectives are to be achieved.

Planning is the process by which manager establish goal are achieved planning includes all activities that lead to the definition of objective and the determination of appropriate courses of activities to achieve these objectives.

Strategic planning is a type of planning that seeks to establish the board line along which an organization should develop. It also involve in vestment and financing decision which must be related to each other within the context of the strategic plan.

Strategic planning assists an organization to access effectively the demands of its external environmental and because of relies very heartily on the information.

When these external data is combined with internal data management can make estimates of the expected result.



Planning should progress in defined sequential step but with sufficient ease that is looking back wards to earlier stages and forward to subsequent and after the sales promotion company programmes the positive result of this could come in term of increase in sales of such products being strategically promoted.

In view of the anticipated contribution companies tend to place more emphasis on the impact of strategic planning on sales promotion as a communication link through which attention can be gained and information that will lead the consumers to the product

Actually the process should be welcome by all but not expected to cure all the aids in the producing industries.


As Nigeria is witnessing a depressed economy there have been increases in prices of consumer goods which leads to an increase in soft drink cover price. Some years ago a bottle of coca-cola. Was sold for 15k, it later increased gradually and strategically to the present cover price of N60.00 per bottle within a year. A change in price was witnessed two or three times in 1994, initially a bottle of coca-cola was sold for N6.00 than later increased to N8.00 and presently settle perhaps tentatively from N50,000 to N60.00 therefore given us about 95% to 100% increase with few years. Consumer expressed their bitterness as a result of this situation they had no choice since NBC’S competitor also follow suit


The questions that readily come to mind are

  • 1. What are  responsible for the recent growth in sales promotion
  • 2. How realistic is sales promotion as a whole
  • 3. What are the consumers level of awareness and response to the campaign?
  • 4. What are the consumers as the target to whom the programmes were being directed to gain.

Does the success of the programmes really justify the promotes efforts in terms of time cost and benefit


The objectives of the study is to highlight the strategic planning on sales promotion which may some time be left out in practice that is explicit step for information to refine planning decision taken at each stage.

Right from the begging of 1980’s it become crystal dear strategic planning enhanced may of there management function but left strategic business planning relatively untouched. Such development were in the relive budgeting and resource allocation.

It was only in the 1970’s that organization renewed their interest in strategic planning on sales promotion and it is only now that the new development on the area have became popular. This is particularly noted in the advanced countries because most of the third world countries do not know much about the practical aspect of strategic in management process.


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