to record desired result, the need for an effective feasibility study is
imminent. Before an entrepreneur invests funds to start a desired investment
idea,through feasibility studies, the intending entrepreneur shall be able to understand
and design many aspects of the business like the nature and size of the
proposed business, the competitiveness, financing, possible challenges/success and failure
likelihood of the proposed business.
feasibility studies, a summary of the operations in the proposed business is
conducted with facts and figures obtained in the targeted market area and from identified
sources of raw materials. This in a nut-shell encompasses everything needed for
the success of the business. In this circumstance, this study intends to
explore the feasibility of Refining and bottling of Pure and Natural Honey for
homes and other needs.
idea has emerged out of the observation of the importance of hone in food, cosmetics
and medical needs of humans and with relations to the availability of the
product, prevalence of adulterated/sub-standard and very expensive honey in the
market especially around Kaduna Metropolis.
to do with the pre-birth of the proposed business where, the potential investor
needs to define parameters that may pose challenges to the realization of
success for the business. Important variables such as scope, sitt ing, funding,
Branding, packaging, Target Market, distribution pattern/ agents warehousing. All
these are very important to the smooth running of the business.
the scope of the business shall be from small scale to be expanded to medium
scale in proportion to periodic growth of six months at instance. This is to
enable the business to attain self-sustenance and expansion through
reinvestment of profit.
Material: local honey collectors have been identified in Kaduna, Katsina,
Zamfara and more to be sourced within neighboring states as production
increases. However, a study on how to keep honey bees for the project is in
the business shall be sited at SMC quarters Kaduna metropolis, a part of the
private residence of the investor so as to reduce capital expenses and to ensure
among other means, the business shall be financed through National Agricultural
and Cooperative Development Bank. Specifically through the banks small and
medium scale business development program. This is to ensure funds are managed
prudently since it must be repaid.
the proposed brand name for the product is “Nature’s Sweetest” it will be duly
registered with corporate Affairs commission forLegitimacy, consumer protection
agencies, and standard monitoring agencies such as NAFDAC to guarantee consumer
The packaging method to be used is a range of disposable plastic temper proof
sealed bottles which will be wrapped with beautiful stickers depicting bees
hive dripping out clean fresh honey; they will be in a range of sizes and at
corresponding prices.As such there will be affordability for all income levels
and for specific needs too, either in larger or smaller quantity. Each bottle
size shall be packed into a multi bottles pack to ease bulk movement and
Analysis: as a very critical section of business, the market potential of the
product has been surveyed through a direct observation of the available honey
in the market, and shop owners, hospitals who uses honey for wounds dressings,
beauty specialists who uses honey for skin care and treatment of skin blemishes
were interviewed on the availability of good locally refined honey to service
the market needs. It was found that there are very few in circulation which the
quality has nothing to compare to “Natures Sweetest”. Therefore the market
projection possibility is enormous. This gives the business great level of
Analysis: honey production is a low risk venture, it has a very long shelf life
been a natural antibacterial, the machines to use are simple filters and tanks.
The sitting is in-house thereby cutting the possibility of vandals/theft.
However, there will be a provision of insurance cover for the business to
further guarantee its survival.
direct wholesales at 2% discount to retailers whom after retails sales to the
final consumer shall realize a profit of such discounted rate. In essence, both
high demand and the percentage profit allowed will serve as market driving
incentive for the product. A total number of 100 shops have been contacted and
are willing to receive the product at the commencement of production.
when the production must have commenced, the need to put in place and sustain
the following is of essence:
self-preserving product, therefore, no additive shall be allowed into the product
to avoid contamination or dilution. Also the production room must be sterilized
and adequately protected against insects or contaminants.
2. Simple gravity press filters will be used
to extract the honey from the honey comb. The collected honey will then be
re-filtered to achieve optimum purity before it will be filled into the bottles
using a measuring device.
stage at which the product reaches its highest market value. It is expected
that 10, 000.00 units can be sold every month, all loaned capital most have
been repaid and appreciable profit has been realized. The peak of pure honey is
not ascertained. However, history has shown that the product has been in
continuous demand for ages, therefore the products life cycle all things been
equal is infinite.
a decision to discontinue the project, the machines have low wear and tear
possibilities because of the low energy in their use. An annual maximum of 1%
depreciation is estimated on the machinery. Similarly, in consideration of the
thriving potentials of the proposed project, chances of selling the plant at an
appreciable rate is ascertained.
above findings, honey refining and bottling is viable and lucrative business in
Kaduna state. The product have great market potentials with a startup capital
pressing operation that has up to 20 % annual profit after expenses.