Repackaging As An Effective Strategy For Added Value And Improved Performance In The Nigerian Soap Market

Download complete project materials on Repackaging As An Effective Strategy For Added Value And Improved Performance In The Nigerian Soap Market from chapter one to chapter five with references

PROPOSAL

INTRODUCTION

As the economy is dynamic, so also situation changes because present socio-economic setting is different from what is used to be in the past. Many industries today have to contend periodically with shortages while others face intensive competition. These social and economic change activated changes in the market performances, which pose challenges on marketers. Marketer however, come out with the aim of war against the problems facing product performance and they adopt marketing strategies such as re-packaging, re-pricing, product modification, product diversification etc. which the researcher intends to proffer a solution these are. Can a market performance be improved using re-packaging as a strategy? Does re-packaging have any importance to soap market?

The objectives implies by the researcher intends to achieve in carrying out this study is that most organization i.e. manufacturers, distributions, retailers and trade association have already asserted the importance of re-packing as a marketing strategy for enhancing better market performance and added market value to a company’s product and soapy. This study will be of immense benefit to the industries producing toilet soap in Nigeria, this study consist of five chapters:

Chapter One contains introduction, Background of study, statement of the problem, objectives of the study, significance of the study, scope of the study and definition of terms.

Chapter two is about literature review, marketing, marketing strategy, packaging branding, relationship between packaging and branding, packaging benefit of the product, performance in Nigerian soap market and hypothesis formulation.

Chapter three deals with research methodology, data collection method, data presentation and analysis technologies, research population, sampling procedure and sample size and distribution.

Chapter four deals with data presentation and analysis, brief history of the case study, data presentation and analysis, hypothesis testing and discussion of findings.

Chapter five is about summary, conclusion and recommendations, summary of findings, conclusion and references.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Proposal

Table of contents

Chapter One

1.0 Introduction

1.1 Background of the study

1.2 Statement of the study

1.3 Objectives of the study

1.4 Significance of the study

1.5 Scope of the study

1.6 Limitation and Constraints of the study

1.7 Definition of terms

Chapter Two

2.0 Literature Review

2.1 Marketing Defined

2.2 Marketing Strategy

2.3 Packaging Branding

2.4 Relationship between packaging and branding

2.5 Packaging benefit to the product

2.6 Performance in Nigerian soap market

2.7 hypothesis formulation

Chapter Three

3.0 Research Methodology

3.1 Research Population Definition

3.2 Sampling Procedure and Sample Size

3.3 Data Collection Method

3.4 Data Presentation and Analysis Technologies

Chapter Four

4.0 Data Presentation and Analysis

4.1 Brief History of the case study

4.2 Data Presentation and Analysis

4.3 Hypothesis Testing and Discussion of Findings

Chapter Five

5.0 Summary, Conclusion and Recommendation

5.1 Summary of Reports

5.2 Conclusion

5.3 Recommendations

References

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

As the economy is dynamic, so also situation changes because present socio-economic setting is different from what is used to be in the past. Many industries today have to contend periodically with shortages while others face intensive competition. People’s value diminishes drastically and there is growing demand for better quality of life.

These social and economic change activated changes in the market performances, which pose challenges to marketers. Marketer however, come out with the aim of war against the problems facing product performance and they adopt marketing strategies so as to improve market performance. So far, markets have capability to alter or influence lips i.e. to adopt best pricing strategy, to use the best distribution network, to produce best product and uses a preferred promotional mix.

Therefore, many marketing strategies such as re-packaging, re-pricing, product modification, product diversification etc. may be used in order to maintain better market performance. Re-packaging as a marketing strategy can be adopted in order to re-juvenile a product, especially a decline stage and maturity stage.

The management of a product life cycle finds it necessary to use four strategy that will make them to determine the success and failure of a product before it is introduced.

Also, it is essential for the company to cycle before it is introduced. Therefore, it becomes necessary for the management to anticipate the marketing requirement of the stage.

To re-package a product, identifies and differentiate the product from competitor and also improve the image of a company’s product.

It becomes important for a product to be re-packaged when such product is found perform below expectation. The decision to find what marketing strategy is to be adopted become a critical issue.

1.2 STATEMENT OF THE PROBLEM

The problem of the study has to do with the problems which the researcher intends to proffer solution to and these problems are:

•   Is marketing strategy well-understood and employed by soap market?
• 
  

1.3  OBJECTIVES OF THE STUDY

The objectives of this study implies what the researcher intends to achieve in carrying out this study. Thus, the researcher work is being conducted on the marketing which is one of the determinants as well as added value in soap market.

Most organizations i.e. manufactures, distributions, retailers and trade associations have already asserted the importance of re-packaging as a marketing strategy for enhancing better market performance and added market value to a company’s product (soap).

This study also aims at analyzing various marketing strategies and techniques being adopted by soap the market i.e. 4p’s of marketing (place, product, promotion, price) in achieving their desired objectives.

It also analysis different marketing strategy which a marketer can use to juvenile a product, especially at a declining stage i.e. re-pricing, re-branding, re-packaging etc. it is equally conducted to convince more people that impact of re-packing, as a strategy is to improve market performance and add value and enhance their development. It also conducted to convince people on various strategies to be used in different stages of product life cycle.

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