Evaluation Of Retailing Store In Ilorin Metropolis

Retailing activities involves in the sales of goods or services to ultimate consumer for personnal or non-personnal use any one selling to the ultimate consumer is performing the function of a retailer gardless. Retailing is not a new concept in nigeria, it is a common business among the people in nigeria from time to immemorial retailing activiies, are comm9on in open market and surrounding e.g OJA OBA market in (ILORIN), ALABA MARKET in (LAGOS) and DUGBE MARKET in (IBADAN).

A retailer purchase goods or product in large quantities from manufactureers directly or through a wholesale and then sells smaller quantities to the consumer for a profit. Retailer is all activities involve in selling goods and services directly to final consume for their personal and non-personal use.

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Table of content

 CHAPTER ONE

1.0 Introduction

1.1 Background of the study

1.2 Statement of the study

1.3 Objective of the study

1.4 Significant of the study

1.5 scope of the study

1.6 Limitation of the study

CHAPTER TWO

2.0 Literature review

2.1 Retailing

2.2  Types of retail organization

2.3 Functions of retailing

2.4 Problems and prospect of retailing

2.5 Inventory control

2.6 Important of inventory control

2.7 Design and layout in retail stores

CHAPTER THREE

3.0 Research methodology

3.1 Population definition

3.2 Sampling techniques

3.3 Sample size

3.4 Research design

3.5 Sources of data collection

3.6 Method of data collection

3.7 Data presentation and analysis

3.8 Reliability and validity

CHAPTER FOUR

4.0 Presentation and analysis

4.1 Presentations of data

4.2 Analysis of data

4.3 Discussion of findings

CHAPTER FIVE

5.0 Summary of finding, conclusion and recommendation

5.1 Summary of finding

5.2 Conclusion

5.3 Recommendation

Reference

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY

Retailing alos cover services rendered by lawyers, doctor, driver and lecturers. Anyone who market to the ultimate consumer by whateever name is in the business of retailing e.g vendor food seller, cigarette seller and barbers.

1.2  STATEMENT OF THE STUDY

The success of retails outlets depend greatly on the stability of it location. Location is reffere to the actual place in which the store or supermarket is sited.

The rent or cost of the building represents a major cost to the retail. Even if the other tenants of retaining is observed and retail outfit is poorly sited. A good location enables the retailer to make use of all the merchandizing plans as drawup, provision of sample parking space and sufficient marchandise supply with competitive price and altenative display enhance the success of the store. Display is also of paramount important to get exposure for all the items of merchandize becaues most consumers trend to just move on perimeter of the store and if all the goods are not well exposed him might not buy.

Research has also shown that majority of the purchases made by consumers are done an impulse and all items should be properly display so that customer will be allowed proper view of all displays as unseen goods are usually unsold.

1.3 AIMS AND OBJECTIVES OF THE STUDY

The aims and objectives of this project work includes the following

1. it is the aim of this project work is to find out how the retailers carryout their activities and the function they rendered to both wholesalers and consumers.

ii.The aim of this project is to examine the different types of retailers and how each type performs the marketing function.

iii.This research is aimed at finding out how effective retailers are in the distribution of essential commodity in Nigeria.

iv.It is also the aim of this research to  identify the nature and various types of merchandising carried out by the different retailers.

1.4 SIGNIFICANT OF THE STUDY

the research attempts to examine and prove answers to the questions on understanding of the concept of location, serving, pricing display of goods and services by supermarket and store operator and the application of the concept their advantages.

It attempts to find out the feeling of consumer about the activities of the retails.

It also attempts to find out what roles that retails play in the making of goods and srevices, to the consumer especially operation of stores and supermarket.

1.5 SCOPE OF THE STUDY:

This reaearch work is carried out within the JMK supermarket in Ilorin metropolis. Therefore, this research work is focused principally on the evaluation of retailing activities stores in Ilorin metropolis and prospective area to limit my work, getting necessary data needed for this project is the manager of the superrmarket. It would be very difficult to get everybody contracted as regards to data needed in carrying out the research.

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