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Design of a shopping complex

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The understanding of what shopping complex actually means has long been lost. The popular understanding of mixing rows of shops to mean exactly as a shopping complex has taking over the air. On this note the need has arisen to correct by differentiating one from the other.

Shopping complex is a place where buying and selling is taken place a place of contact between retailer and consumer. Close study of human race has revealed their attitudes to design functionality and traffic flow in design.

Areas in shopping design has provided that the higher the level, the lower the patronage. The patronage was observed to be depreciating in this percentage, the ground floor having to be depreciating in this percentage, first floor with 60%, second floor with 28% and the third floor reducing to 6%. Higher level was discover to be at disadvantage to retail shopper but could be incorporated in an office complex design.

The physiological idea behind this design is to give maximum profit to the retail and to draw a wider range of shoppers to spend more time and money at each visit. The basic understanding has been closely considered and has given a new design to outline the existing ones in functionality, aesthetic and profit rate. These are considered to give shoppers reason to come to the complex.


Historical background of a shopping complex has revealed that it has long been existing. The history of how it comes to the scene is not on abstract story but could be traced to definite origin. If started some times and by the initiative of someone, this could be traced back to early 1960’s by an American.

Before the shopping has taking place in different venue under different skeletal structure which is common in the developing countries of the world; Nigeria being a good example of this.


The idea and design of shopping complex was traced to late 1960’s. The idea of the unique structure where transaction could take place and entire more than the usual few shoppers was initially worked upon by an American called Victor Gruen. His design stirred up better designs because it stood out has a case study upon which other work on. The design and sitting was so unique that if achieves the desire goals in the early years of its construction before it was later abandoned.

The design which was usually an anonymous complex was sited in an isolated environment on the outskirt of the town. It stood out conspicuously within its immediate surrounding shoppers have dedicate days for shopping since they have to travel there to bug their needs. This did not stay too long before it was discovered not to be very functional in term of profit as it was planned.

Victor Gruen’s design was later worked upon by another American called San Antonio who came up with a design modifying the first one in 1968. He became one of the first milestone of the trend. Each of the other later design had an element to entertainment such as complex, the festival market circle and open air mall among others. This is specific to the location and not genetic.

Entertainment mall was discovered as an effective tool to attract more shoppers to an appealing and relaxing environment.

Here things could be gotten both in their variety and cheaper prices. This was included in the design of Horton plaza in San Diego in 1985, Coco walk in Miami (1990). The mall of American in Minnea Polis (1992) city walk at University City, California (1993) and Navy pair in Chicago (1994).


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