Sunday, 12 June 2016

Consumer Satisfaction As A Key To Industrial Growth And Development



Every business organization aims is to proper increase sales and maximize profit, trying by all means to ensure the occurrences of losses are perfectly controlled more so, they want to make effective use of available resources most profitably so their aim and objectives will be achieved (profit maximization).

May sellers make the mistake they offer than to the benefit attained from the product of customers. They see themselves as products producers and sellers rather than provision of solution tot the consumers’ needs.

 
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgment

Chapter one: introduction
1.1 Background to the study
1.2 Statement of the problem of the study
1.3 Aim and objective of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Limitation and constrain to the study

Chapter two: literature review
2.1 definition of consumer
2.2 the role of consumer in marketing                                                          
2.3 overview of consumer satisfaction
2.4 tools for tracing and measuring customer satisfaction
2.5 attracting and retaining consumers
2.6 delivery consumer value and satisfaction
2.7 industrial growths and its characteristic
2.8 computing the cost of lost consumer
2.9 the need in consumers satisfaction
2.10 formulation of hypothesis

CHAPTE THREE: RESEARCH METHODOLOGY
3.1 research design
3.2 definitions of population and sampling processing
3.3 data collection method
3.4 data presentation and analysis techniques

CHAPTER FOUR: data presentation and analysis
4.1 analyses of problem and hypothesis testing
4.2 summaries of findings

CHAPTER FIVE: summary, conclusion and recommendation
5.1 summary findings
5.2 conclusion
5.3 recommendations
Reference

CHAPTER ONE
1.1  BACKGROUND TO THE STUDY

Means while every consumers intension is to choose the right product and services that can effectively maximize their satisfaction at a reasonable and affordable prices consumer’s satisfaction depend on a product perceived performance in delivery value relative to buyers expectation consumer which together right time from the right sources and derive the right quality at the right price, at the right time from the right source and derive the right maximum satisfaction. They do emphasize on their contraction at price quality.

That is, they want the cheap price and at the same time, the original product and services consumers consumer can only patronize the product, and efficient meant for what it is needed.

They also tell others about their good experience with the product. With these, seller is able to achieve their profit maximization objective as their sales volume increase tremendously.

1.2  STATEMENT OF THE PROBLEMS OF THE STUDY
The premise for the problem or the question of the study which prompted this research topic is expressed in the following question.
1. Why does organization wind up shortly after springing up
2. Why do competitors again more grounds than the innovation
3. What are the cause of losses and low profitability evon, when much is expected. \
4. Why do organization embark on mass retrenchment programme?
5. Why do organization flourish more than other in the same industries?
6. Why do some individual prefers an outfit to another
7. Even when better quality is offend by the rejected outfit the aforementioned question give both to the study of consumers give birth to the study of consumer.

1.3  AIM AND OBJECTIVES OF THE STUDY
The aims of this study are to evaluate consumer satisfaction as a key to industrial growth and development to achieve the aim, therefore the following objective shall be pursued
1. To examine some organization flourish more than others
2. To identify the cause of loss and low profitability
3. To find the ration able behind organization retrenchment program
4. To ascertain why organization wind up shortly after spring up

1.4  SIGNIFICANT OF THE STUDY  

The research work is of great significant to the researches as it helps in winding the researcher’s knowledge via relevant different literature on the topic.

He study is also relevant to industries particularly dangote group of company plc Ilorin in assisting to its customers behavior and discovering area of dissatisfaction for necessary amendment to be made to maintain and increase its customers.

It is hopeful that the study will add to the knowledge on the study and useful for future researcher who might want to improve from where we stopped as reference.

Finally the study will enhance the generally appreciation of consumers satisfaction as a necessary key for industrial growth and development.

1.5 SCOPE OF THE STUDY
The study x-rays customer’s satisfaction as a key to industrial growth the development with particular reference of dangote group of company plc Ilorin.

Consumer satisfaction: improving quality and access to services and supports in vulnerable neighborhoods. It was the conscience of the group that lacks of information often lead to low expectation. They further agreed that the process of obtaining a services and the way it is delivered can have major impact on the users experience the quality relationship and staff were central to positive outcomes. Because consumers satisfaction is highly variable assessment that individual makes based on his/her own information expectation, direct contact and interaction, and impact it make senses to involve and consult consumers’ satisfaction approaches. The survey covers only the customer of dangote group of company plc Ilorin metropolis.

1.6  LIMITATION AND CONSTRAING OF THE STUDY
The researchers have been limited to dangote group of company plc Ilorin. The findings this case study will be used to present the organization of manufacturing industries in Nigeria. The limitation of the study is not an easy filed of human Endeavour, ours is not an explanation, such problem like finance secrecy the size of the establishment and turn have all contributed to the narrowed result.

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